REBRANDING YOUR BUSINESS

A STEP-BY-STEP PROCESS FOR RE-ENERGIZING YOUR BUSINESS WITH A NEW BRAND IDENTITY.

As a business grows, sometimes its brand just doesn’t work anymore.

Markets change and mature. Products and services get refined with more feedback. Competitors creep in too closely and the business isn’t thriving any longer. Or maybe the brand was never clear or distinctive to start with.

It must be time to do a rebrand!

A fresh, new brand can:

  • Inject new life into a struggling business 
  • Open up new markets 
  • Communicate what’s unique about the business 
  • Clarify the business’s values and mission 
  • Create a deeper connection with customers
But many businesses rebrand for the wrong reasons or just freshen up their logo. And…
Rebranding can be painful if not done carefully.

If businesses try to rebrand without gathering the right data and answering the right questions,
…the results can be disastrous, and leave them worse off than before the rebrand.

Rebranding requires a step-by-step process to be a success.

The Rebranding Your Business Course will guide you through a clearly defined, step-by-step process for effectively defining and implementing a shiny, new brand identity.

Whether you are simply ready for a rebrand or never did a good branding job in the first place,
this course will take you through the entire rebranding process from start to finish! 

The course includes 8 video lessons with a downloadable workbook.

Intended Audience: ALL AUDIENCES

MODULE 1 PART 1 - REBRANDING - PAINFUL - BUT NECESSARY
MODULE 1 PART 2 - REBRANDING - PAINFUL - BUT NECESSARY
MODULE 2 - STEP 1 - EVALUATE YOUR CURRENT BRAND
MODULE 3 - STEP 2 - SET GOALS TO GUIDE YOUR REBRANDING PROCESS
MODULE 4 - STEP 3 - IDENTIFY THE ELEMENTS OF YOUR NEW BRAND IDENTITY
MODULE 5 - STEP 4 - CREATE YOUR REBRANDING CHECKLIST
MODULE 6 - STEP 5 - LAUNCH YOUR NEW BRAND
MODULE 7 - CONCLUSION AND NEXT STEPS
COURSE RESOURCES

What's included

  • 8 Video Lessons
  • 1 Text Lesson

  • Works on all devices
  • Certificate of completion

Craig Barry

Instructor

Craig is a Digital Strategist —
In today’s ever-changing disruptive world, you no longer can solely rely on what you know — you must be able to find, and learn, what you need to know when you need to know it! Craig helps clients do that by leveraging available digital resources to create a sustainable competitive advantage.

Craig has lived and worked in the Greater China Region for over 11,000 days where he has held a variety of operational, management and developmental roles across multiple lines of business. Along with being a serial entrepreneur, he recently authored his first book, EMAIL MARKETING: The Online Marketing Skill to Rule Them All, an excellent example of the depth & breadth of Craig's knowledge on the topic of online marketing. 

Craig now lives in Taipei, Taiwan with his wife and pet tree, Oscar. When not learning, educating or mentoring; Craig enjoys, traveling, trying out new gadgets/software, cooking and spending time with family.

Craig believes that life is about FINDING and CREATING yourself! Do what you love, never stop improving, and always try to connect meaningfully with others, follow this path, and results will follow!