EMAIL MARKETING ESSENTIALS

HOW TO BUILD A LIST OF LOYAL SUBSCRIBERS

Marketing methods come and go but there is one method that endures: the email list. 

Email marketing produces higher ROI than any other online marketing methods. It has a unique place in the world of online marketing strategies because it's so personal. This personal aspect is why email subscribers are so responsive.

Email marketing is still considered one of the most powerful ways to build a connection with your audience and there are several reasons that this is the case. 

  • Your messages go straight to your subscribers' email inboxes. 
  • Email is personal, direct, and private. Thus, it's good for building trust and an emotional connection
  • There are a variety of ways you can use your email marketing to promote your products or website
  • Email marketing is extremely cost-effective, costing only the price of your email marketing software service
  • The content you share with your list is exclusive to your subscribers, which helps to build a solid relationship
  • You own your email list. It's not someone else's platform and it's not dependent on traffic from search engines
  • It is an asset to your business
In this course, we'll cover many aspects of email marketing, focusing primarily on the part that is most critical – your relationship with your list of subscribers. This course covers both basic and some advanced strategies.

Course includes 11 video lessons with downloadable workbook.

Intended Audience: ALL AUDIENCES

MODULE 1 - EMAIL MARKETING INTRODUCTION
MODULE 2 - WHAT IS AN EMAIL LIST AND WHY IS IT SO IMPORTANT
MODULE 3 - THE KEYS TO USING AN AUTORESPONDER EFFECTIVELY
MODULE 4 - GETTING PEOPLE TO SUBSCRIBE
MODULE 5 - THE IMPORTANCE OF A GOOD INTRODUCTION
MODULE 6 - PROVIDING VALUABLE INFORMATION TO YOUR LIST
MODULE 7 - WHAT YOUR SUBSCRIBERS WANT
MODULE 8 - HOW TO KEEP YOUR SUBSCRIBERS TUNED IN
MODULE 9 - REACHING YOUR SUBSCRIBERS OUTSIDE OF YOUR LIST
MODULE 10 - PASSIVE AND ACTIVE INCOME FROM YOUR EMAIL MARKETING
MODULE 11 - CONCLUSION AND YOUR ACTION PLAN
COURSE RESOURCES

What's included

  • 11 Video Lessons
  • 1 Text Lesson

  • Works on all devices
  • Certificate of completion

Craig Barry

Instructor

Craig is a Digital Strategist —
In today’s ever-changing disruptive world, you no longer can solely rely on what you know — you must be able to find, and learn, what you need to know when you need to know it! Craig helps clients do that by leveraging available digital resources to create a sustainable competitive advantage.

Craig has lived and worked in the Greater China Region for over 11,000 days where he has held a variety of operational, management and developmental roles across multiple lines of business. Along with being a serial entrepreneur, he recently authored his first book, EMAIL MARKETING: The Online Marketing Skill to Rule Them All, an excellent example of the depth & breadth of Craig's knowledge on the topic of online marketing. 

Craig now lives in Taipei, Taiwan with his wife and pet tree, Oscar. When not learning, educating or mentoring; Craig enjoys, traveling, trying out new gadgets/software, cooking and spending time with family.

Craig believes that life is about FINDING and CREATING yourself! Do what you love, never stop improving, and always try to connect meaningfully with others, follow this path, and results will follow!